EAT YOUR BOOKS
TALKING WITH JANE KELLY, co-founder
AT A GLANCE
Business Start Date: Started planning, building the website, indexing books, etc., in September 2007. Launched site in September 2009.
Describe Your Business: Eat Your Books is an organizational tool that helps people with large numbers of cookbooks and magazines to easily find recipes and as a result make much greater use of their collections.
What Are You Best Known For: Eat Your Books (EYB) is the only website in the world that helps cookbook owners easily and quickly find recipes. Rather than going to the internet, they can now search their cookbooks and magazines just as easily—in fact, the results are better since EYB is a database with precise matching, not a word search like Google. And because EYB members can use the EYB indexing tools to index their personal recipes—family recipes, clippings, etc.—and any online recipe they like, their EYB search engine becomes a collection of every recipe they own, no matter the source.
Top 3 Business Statistics or Milestones:
- 1.4 million recipes indexed
- 100,000 members
- Reaching profitability
What’s Your “Secret Sauce” (Why/How have you achieved success?)
Because no one else has been mad enough to do it! We are answering a real need that cookbook owners have—people don’t cook from their cookbooks enough as it is so much easier to search the internet. Also, we care very much about customer service, responding to all customer queries on the same day (it helps that I am on the U.S. east coast and my sister and co-owner, Fiona Nugent, is in New Zealand, so we just about cover all 24 hours of the day). We are constantly looking at new features we can add and ways we can improve the user experience. We just recently launched a responsive site, so the site works perfectly on any device. And…we upgraded the server to make everything faster.